Keep it simple: 10 digital brand metrics that matter

Don’t assume more is better with digital metrics. Columnist Peter Minnium explains why you should narrow it down to the metrics that matter to your brand and offers a core list to help you get started.

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From http://feeds.marketingland.com/~r/mktingland/~3/qXY2djjgY5o/keep-simple-10-digital-brand-metrics-matter-193531

source https://jessicaevieblog.wordpress.com/2016/10/08/keep-it-simple-10-digital-brand-metrics-that-matter/