Optimove adds an intelligent agent for self-optimizing marketing campaigns

Called Optibot, the new feature makes recommendations, offers insights, and conducts self-optimizing tests across micro-segments.

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From http://feeds.marketingland.com/~r/mktingland/~3/CrXuRv0t3Hc/optimove-adds-intelligent-agent-self-optimizing-marketing-campaigns-194165

source https://jessicaevieblog.wordpress.com/2016/10/08/optimove-adds-an-intelligent-agent-for-self-optimizing-marketing-campaigns/