Perfect Your SEM Testing: How & Why To Evaluate Everything: SMX East 2016

Looking for inspiration when it comes to designing and running tests in your PPC accounts? Columnist Aaron Levy recaps a session on this topic from SMX East 2016.

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From http://feeds.marketingland.com/~r/mktingland/~3/N2eJ2hwLfbI/perfect-sem-testing-evaluate-everything-smx-east-2016-195011

source https://jessicaevieblog.wordpress.com/2016/10/19/perfect-your-sem-testing-how-why-to-evaluate-everything-smx-east-2016/