PPC + SEO = match made in marketing heaven

Are your SEO and PPC teams working in silos? Columnist Julian Connors discusses several ways SEO and PPC can combine efforts to improve their strategies and drive more conversions.

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From http://feeds.marketingland.com/~r/mktingland/~3/6spI-79qBDs/ppc-seo-match-made-marketing-heaven-194007

source https://jessicaevieblog.wordpress.com/2016/10/08/ppc-seo-match-made-in-marketing-heaven/