Study: Full-page interstitials alienate users, send them racing for the X-it

However, opt-in, contextually relevant video saw positive response from users.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/G28_RroFLmI/study-full-page-interstitials-alienate-users-send-racing-x-195193

source https://jessicaevieblog.wordpress.com/2016/10/19/study-full-page-interstitials-alienate-users-send-them-racing-for-the-x-it/