When looking for opportunities to grow search traffic, keyword expansions can be valuable. Columnist Amy Bishop discusses when keyword expansions do and do not make sense, along with tips for identifying quality terms.
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From http://feeds.marketingland.com/~r/mktingland/~3/KBHgnY7AT9M/ins-outs-keyword-research-194837
source https://jessicaevieblog.wordpress.com/2016/10/18/the-ins-and-outs-of-keyword-research/
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