Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Data will help marketers understand which campaigns are delivering in-store sales most efficiently, at the lowest cost.
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Contributor Jacob Baadsgaard discusses the differences between marketing agencies and in-house marketing to help you determine which would be better for your business.
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Columnist Jim Yu outlines Google’s long march toward a mobile-first index and explains why optimizing for mobile devices is no longer optional.
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The main reason, according to Euclid Analytics’ head Brent Franson: consumers aren’t yet using their smartphones the way beacons assume.
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Programmatic ads now account for a majority of display ads in the US, and columnist Victor Wong believes that advertisers must craft their creative to win in this environment.
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The acquisition will be integrated into the email service provider’s platform to boost its deliverability capabilities.
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Snapchat has removed its Story Explorer feature that allowed people to view specific moments of a Live Story from different perspectives.
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If you’re trying to fix your personal reputation online, looking toward your domain name is a valuable first step. Columnist Chris Silver Smith explains some options beyond setting up YourName.com.
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Amazon reported that ‘millions’ of Alexa devices and Fire tablets were sold.
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