Lessons learned from Black Friday and Cyber Monday: Retailers must be open to change

Look at how consumers really feel about Black Friday and take their sentiments into account for your rest-of-the-season marketing. Columnist John Donnelly III shares social media insights related to the annual brick-and-mortar mainstay.

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From http://feeds.marketingland.com/~r/mktingland/~3/6cDOiFyRvK0/lessons-learned-black-friday-cyber-monday-retailers-must-open-change-198897

source https://jessicaevieblog.wordpress.com/2016/11/29/lessons-learned-from-black-friday-and-cyber-monday-retailers-must-be-open-to-change/