‘Beacons are dead,’ says CEO of a retail analytics firm

The main reason, according to Euclid Analytics’ head Brent Franson: consumers aren’t yet using their smartphones the way beacons assume.

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From http://feeds.marketingland.com/~r/mktingland/~3/KhChP8xCC4M/beacons-dead-says-ceo-retail-analytics-firm-199402

source https://jessicaevieblog.wordpress.com/2016/12/01/beacons-are-dead-says-ceo-of-a-retail-analytics-firm/