Location-based marketing: Where is it today, and where is it headed?

Columnist Aaron Strout takes a close look at the current state of location-based marketing and predicts what we can expect to see going forward.

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From http://feeds.marketingland.com/~r/mktingland/~3/XXI9fPhABvo/location-based-marketing-going-195732

source https://jessicaevieblog.wordpress.com/2016/11/22/location-based-marketing-where-is-it-today-and-where-is-it-headed/