Nielsen: Mobile targeting is getting better, particularly when targets are narrower

In its new benchmarks report, Nielsen finds overall on-target percentage holds relatively steady. Publishers continue to outperform platforms and ad networks.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/z-2HCNDEYRk/nielsen-mobile-ad-targeting-benchmarks-better-198843

source https://jessicaevieblog.wordpress.com/2016/11/23/nielsen-mobile-targeting-is-getting-better-particularly-when-targets-are-narrower/