As ‘Campaigns of One’ get more personal, are we nearing the point of over-personalization?

Given the flood of new data — about your movement in the real world or your psychology — some marketers are suggesting personalization should become more of a two-way street.

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From http://feeds.marketingland.com/~r/mktingland/~3/JzQkenFTeBA/campaigns-one-get-personal-nearing-point-personalization-198917

source https://jessicaevieblog.wordpress.com/2016/11/24/as-campaigns-of-one-get-more-personal-are-we-nearing-the-point-of-over-personalization/