Why media buying and advertising is ripe for artificial intelligence

Columnist Carl Erik Kjærsgaard explains how AI can play a role in marketers’ media-buying plans, freeing them to focus on strategy and creative.

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From http://feeds.marketingland.com/~r/mktingland/~3/e0xOmXe5tCE/media-buying-advertising-ripe-artificial-intelligence-198579

source https://jessicaevieblog.wordpress.com/2016/11/22/why-media-buying-and-advertising-is-ripe-for-artificial-intelligence/