YouTube gains access to Google account data for ad targeting, teases new measurement solution

YouTube also says it is working on new measurement solution to improve cross-screen measurement.

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From http://feeds.marketingland.com/~r/mktingland/~3/xGZ77gohFKo/google-youtube-signed-in-data-targeting-204061

source https://jessicaevieblog.wordpress.com/2017/01/21/youtube-gains-access-to-google-account-data-for-ad-targeting-teases-new-measurement-solution/