How audience profiling, based on real-time online customer interactions, reveals the faces in the crowd

Contributor Giovanni Strocchi explains how audience profiling built on first-party data can help marketers get to know their audience on a personal level and predict their needs.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/HOvR8MxoDso/audience-profiling-based-real-time-online-customer-interactions-reveals-faces-crowd-201248

source https://jessicaevieblog.wordpress.com/2017/01/23/how-audience-profiling-based-on-real-time-online-customer-interactions-reveals-the-faces-in-the-crowd/