Integration will provide more utility in the shopping app and expose new audiences to Alexa’s capabilities.
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From http://feeds.marketingland.com/~r/mktingland/~3/nd0xrNDc1PE/amazon-adds-alexa-main-ios-app-209387
source https://jessicaevieblog.wordpress.com/2017/03/16/amazon-adds-alexa-to-its-main-ios-app/
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