Aprimo adds digital asset management with ADAM acquisition

With the new purchase, marketing ops platform Aprimo boosts its content capabilities as a ‘prep before execution’ tool.

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From http://feeds.marketingland.com/~r/mktingland/~3/_QnBcwx7bgk/aprimo-adds-digital-asset-management-adam-acquisition-209463

source https://jessicaevieblog.wordpress.com/2017/03/17/aprimo-adds-digital-asset-management-with-adam-acquisition/