Surprise: Only 12% of top websites are using header bidding

Ad tech firm GetIntent also finds out that the leading solutions are not open source.

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From http://feeds.marketingland.com/~r/mktingland/~3/bOwxankaE6I/surprise-12-top-websites-using-header-bidding-209421

source https://jessicaevieblog.wordpress.com/2017/03/17/surprise-only-12-of-top-websites-are-using-header-bidding/