Assessing the maturity of your organization’s messaging program

Are you able to gauge the strengths and weaknesses of your messaging program? Columnist Jose Cebrian lays out key questions to ask to help you better understand the state of your organization’s messaging strategy.

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From http://feeds.marketingland.com/~r/mktingland/~3/KHtmPKUawPU/assessing-maturity-organizations-messaging-program-208945

source https://jessicaevieblog.wordpress.com/2017/03/14/assessing-the-maturity-of-your-organizations-messaging-program/