Tuesday, 14 March 2017

Marketers: Track emotions, not just numbers

Columnist John Donnelly III explains why social media analysis needs to go beyond volume data with examples of how sentiment and emotion analysis can help marketers really understand consumers.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/8dmOd0Du5OE/marketers-track-emotions-not-just-numbers-208191

source https://jessicaevieblog.wordpress.com/2017/03/14/marketers-track-emotions-not-just-numbers/

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