What influencer marketing can learn from PR’s history

Influencer marketing, like public relations, is hard to measure. Contributor Chuck Moran discusses the difficulties marketers face when gauging the impact of an influencer marketing program and the lessons we can learn from the PR industry.

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From http://feeds.marketingland.com/~r/mktingland/~3/uYUDoEcd3hc/risks-standardizing-earned-media-execution-measurement-209159

source https://jessicaevieblog.wordpress.com/2017/03/17/what-influencer-marketing-can-learn-from-prs-history/