Wednesday, 5 April 2017

IAS on the ad industry’s brand safety uproar: ‘Not sure this is going away this time’

Integral Ad Science CMO Maria Pousa talks brand safety, ad fraud and using time exposure to evaluate digital media buys.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/nUgrwuJiJeI/integral-ad-science-brand-safety-maria-pousa-211109




source https://jessicaevieblog.wordpress.com/2017/04/05/ias-on-the-ad-industrys-brand-safety-uproar-not-sure-this-is-going-away-this-time/

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