Search engine optimization (SEO) is often focused on achieving high rankings in search results pages. But columnist Ryan Shelley explains why this mindset may steer us wrong.
Please visit Marketing Land for the full article.
From http://feeds.marketingland.com/~r/mktingland/~3/Ndti3uZnWzE/problem-obsessive-rank-tracking-211102
source https://jessicaevieblog.wordpress.com/2017/04/05/the-problem-with-obsessive-rank-tracking/
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