What the data tells us about the death of exact match and its impact

Following Google’s recent changes to exact match in AdWords, many search marketers were concerned about the impact on their accounts. Now that it’s been a couple weeks, columnist Aaron Levy digs through his client data to see whether advertisers’ fears have come to pass.

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From http://feeds.marketingland.com/~r/mktingland/~3/TMFzOBJ1-aM/data-tells-us-death-exact-match-impact-211306

source https://jessicaevieblog.wordpress.com/2017/04/07/what-the-data-tells-us-about-the-death-of-exact-match-and-its-impact/