A CMO’s View: How Intel’s head of creative is building the brand through its in-house agency

For more than a year now, Teresa Herd has been putting together Intel’s Agency Inside to drive greater quality and better brand alignment.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/3xsLLa4-5Sw/cmos-view-intels-head-creative-building-brand-house-agency-198344

source https://jessicaevieblog.wordpress.com/2016/11/19/a-cmos-view-how-intels-head-of-creative-is-building-the-brand-through-its-in-house-agency/