A great American underdog makes a comeback: CMO transforms Arby’s into a QSR leader

Rob Lynch, chief marketing officer of Arby’s, tells contributors Erica Seidel and Nadine Dietz how a willingness to take risks has fired up this once-outdated brand.

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From http://feeds.marketingland.com/~r/mktingland/~3/D2HjgFUx8FY/great-american-underdog-makes-comeback-cmo-rob-lynch-transforms-arbys-organization-qsr-leader-196222

source https://jessicaevieblog.wordpress.com/2016/11/07/a-great-american-underdog-makes-a-comeback-cmo-transforms-arbys-into-a-qsr-leader/