Authentic storytelling: 5 rules for the new frontier of marketing

Contributor Peter Minnium explains why brands need to market with authenticity to win consumers’ trust and outlines five steps to help you craft and curate more authentic stories.

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From http://feeds.marketingland.com/~r/mktingland/~3/8OuNYMxCQWQ/authentic-storytelling-5-rules-new-frontier-marketing-196764

source https://jessicaevieblog.wordpress.com/2016/11/05/authentic-storytelling-5-rules-for-the-new-frontier-of-marketing/