Getting a clearer picture of local marketing attribution

It can be a challenge to get a clear picture of how effective your local marketing efforts are, so columnist Brian Smith outlines some of the more effective methods for tracking in-store attribution.

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From http://feeds.marketingland.com/~r/mktingland/~3/gNfoYl-VxUI/getting-clearer-picture-local-marketing-attribution-197974

source https://jessicaevieblog.wordpress.com/2016/11/15/getting-a-clearer-picture-of-local-marketing-attribution/