Report: Most users will need multiple exposures to an app before they download

The TUNE study was based on a mix of smartphone owner survey and app download data.

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From http://feeds.marketingland.com/~r/mktingland/~3/hkR8FY4X4lU/report-users-will-need-multiple-exposures-app-download-197983

source https://jessicaevieblog.wordpress.com/2016/11/12/report-most-users-will-need-multiple-exposures-to-an-app-before-they-download/