Study says only 8 percent of shoppers using retailer apps, should they give up?

No: they need a diversified strategy that includes third party distribution, mobile wallets and a renewed focus on the usability of their apps and sites.

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From http://feeds.marketingland.com/~r/mktingland/~3/2HNmY0_8Kk8/study-says-8-percent-shoppers-using-retailer-apps-give-197029

source https://jessicaevieblog.wordpress.com/2016/11/07/study-says-only-8-percent-of-shoppers-using-retailer-apps-should-they-give-up/