The FTC isn’t going to save influencer marketing from itself, but the industry could

Contributor Chuck Moran believes marketers need to look beyond FTC efforts and set a standard to ensure transparency in influencer marketing.

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From http://feeds.marketingland.com/~r/mktingland/~3/WhzqYYFKDqs/ftc-isnt-going-save-influencer-marketing-industry-196129

source https://jessicaevieblog.wordpress.com/2016/11/09/the-ftc-isnt-going-to-save-influencer-marketing-from-itself-but-the-industry-could/