Uncover hidden potential in your paid search and shopping campaigns

In this helpful how-to piece, columnist Andreas Reiffen explains how to find anomalies in your paid search campaigns and address them for improved performance.

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From http://feeds.marketingland.com/~r/mktingland/~3/FS_Im2BQSgk/uncover-hidden-potential-paid-search-shopping-campaigns-196976

source https://jessicaevieblog.wordpress.com/2016/11/03/uncover-hidden-potential-in-your-paid-search-and-shopping-campaigns/