Why are retailers spending more money for the same number of eyeballs?

Columnist Liad Agmon explains how retailers can use data to personalize and optimize their campaigns for better returns.

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From http://feeds.marketingland.com/~r/mktingland/~3/cNpRT7Igr4o/retailers-spending-money-number-eyeballs-197053

source https://jessicaevieblog.wordpress.com/2016/11/11/why-are-retailers-spending-more-money-for-the-same-number-of-eyeballs/