Google launches Marketing Mix Model Partners program for comparing channel performance

Nielsen, Neustar, Marketing Management Analytics announced as launch partners.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/Uwc7Yd4UM74/google-marketing-mix-modeling-program-211338

source https://jessicaevieblog.wordpress.com/2017/04/06/google-launches-marketing-mix-model-partners-program-for-comparing-channel-performance/