Snapchat ads take closer aim with new retargeting-lite, goal-based bidding options

Snapchat is adopting a form of retargeting and a result-based bidding option to aim brands’ ads closer to the mark.

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From http://feeds.marketingland.com/~r/mktingland/~3/GctY6AX3PvA/snapchat-ads-take-closer-aim-new-retargeting-lite-goal-based-bidding-options-211330

source https://jessicaevieblog.wordpress.com/2017/04/06/snapchat-ads-take-closer-aim-with-new-retargeting-lite-goal-based-bidding-options/