Marketing Day: Display ad spend, Amazon sellers report & Google Home

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/oO28Q2TEXNw/marketing-day-display-ad-spend-amazon-sellers-report-google-home-212794

source https://jessicaevieblog.wordpress.com/2017/04/21/marketing-day-display-ad-spend-amazon-sellers-report-google-home/

Nearly 80 percent of US display ad spend will be programmatic in 2017 [eMarketer]

Private marketplaces continue to gain share of programmatic transactions.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/4QnAY6zcIGA/80-percent-us-display-ad-spend-programmatic-212780

source https://jessicaevieblog.wordpress.com/2017/04/21/nearly-80-percent-of-us-display-ad-spend-will-be-programmatic-in-2017-emarketer/

Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research

Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of “instant answers.”

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/UiWmrk95gIY/preparing-local-reach-post-rank-world-part-2-create-content-local-research-212537

source https://jessicaevieblog.wordpress.com/2017/04/21/preparing-for-local-reach-in-a-post-rank-world-part-2-create-content-for-local-research/

Survey: Almost one-third of Amazon sellers plan to expand to Walmart.com this year

According to Feedvisor’s “State of the Amazon Marketplace 2017” report, nearly half of Amazon sellers sell almost exclusively on Amazon.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/bIVI5uPegzc/almost-one-third-amazon-sellers-expand-to-walmart-212692

source https://jessicaevieblog.wordpress.com/2017/04/21/survey-almost-one-third-of-amazon-sellers-plan-to-expand-to-walmart-com-this-year/

SEO & intelligent content: Discovery, connection and improved performance

Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, “intelligent” content that will really move the needle.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/pra-XoztPa8/seo-intelligent-content-discovery-connection-improved-performance-212593

source https://jessicaevieblog.wordpress.com/2017/04/21/seo-intelligent-content-discovery-connection-and-improved-performance/

2017 SEM growth hacks: Monster growth from brand protection

Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even when the competition is fierce.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/KOJ6ucfUY5A/2017-sem-growth-hacks-monster-growth-brand-protection-212604

source https://jessicaevieblog.wordpress.com/2017/04/21/2017-sem-growth-hacks-monster-growth-from-brand-protection/

Using a social management platform: What you need to know

Is a social management tool right for your business? Columnist Justin Freid outlines the benefits and drawbacks of these tools so that you can make an informed decision.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/og9aMoW1sSw/using-social-management-platform-need-know-212590

source https://jessicaevieblog.wordpress.com/2017/04/21/using-a-social-management-platform-what-you-need-to-know/