How to cut through cross-channel noise using intent-driven personalization

In the world of digital marketing, the ever-increasing number of consumer devices and competing messages is making it harder than ever to connect with your target audience. With consumer attention spans at an all-time low, how can you ensure that your campaigns, bids and budgets are reaching the…

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source https://jessicaevieblog.wordpress.com/2017/04/17/how-to-cut-through-cross-channel-noise-using-intent-driven-personalization/