Nearly 80 percent of US display ad spend will be programmatic in 2017 [eMarketer]

Private marketplaces continue to gain share of programmatic transactions.

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From http://feeds.marketingland.com/~r/mktingland/~3/4QnAY6zcIGA/80-percent-us-display-ad-spend-programmatic-212780

source https://jessicaevieblog.wordpress.com/2017/04/21/nearly-80-percent-of-us-display-ad-spend-will-be-programmatic-in-2017-emarketer/