How to implement an optimization framework for long-term attribution success

Columnist Alison Lohse offers a framework around which to structure your attribution program and stay aligned to organizational goals by strategically balancing efficiency, scale and testing.

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From http://feeds.marketingland.com/~r/mktingland/~3/D_TDJUjTmec/implement-optimization-framework-long-term-attribution-success-211895

source https://jessicaevieblog.wordpress.com/2017/04/13/how-to-implement-an-optimization-framework-for-long-term-attribution-success/