Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research

Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of “instant answers.”

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/UiWmrk95gIY/preparing-local-reach-post-rank-world-part-2-create-content-local-research-212537

source https://jessicaevieblog.wordpress.com/2017/04/21/preparing-for-local-reach-in-a-post-rank-world-part-2-create-content-for-local-research/