Study: Native ads beat display for driving visits to physical stores

Sharethrough and Placed combined efforts to get some sense of how much mobile and desktop ads drove in-store traffic.

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From http://feeds.marketingland.com/~r/mktingland/~3/eLrtDg4sJp4/study-native-ads-visits-physical-stores-212341

source https://jessicaevieblog.wordpress.com/2017/04/19/study-native-ads-beat-display-for-driving-visits-to-physical-stores/