Personalization in a post-brick-and-mortar world

Columnist Scott Heimes explains how personalized emails can help retail marketers gain a foothold in their struggle against the online competition.

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From http://feeds.marketingland.com/~r/mktingland/~3/-5O7YbwrJLE/personalization-post-brick-mortar-world-211858

source https://jessicaevieblog.wordpress.com/2017/04/20/personalization-in-a-post-brick-and-mortar-world/