Facebook’s renamed analytics tool now tracks Pages, in-store purchases

Facebook Analytics can track brands’ audiences on and off Facebook and target ads based on their cross-platform interactions.

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From http://feeds.marketingland.com/~r/mktingland/~3/7qR014AyM7s/facebooks-renamed-analytics-tool-now-tracks-pages-store-purchases-212353

source https://jessicaevieblog.wordpress.com/2017/04/19/facebooks-renamed-analytics-tool-now-tracks-pages-in-store-purchases/