Google introduces fully-automated ‘Smart’ display campaigns

The new campaign type applies machine learning to all aspects of campaign optimization.

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From http://feeds.marketingland.com/~r/mktingland/~3/jXVnf5qW34w/google-smart-display-campaigns-automated-212532

source https://jessicaevieblog.wordpress.com/2017/04/20/google-introduces-fully-automated-smart-display-campaigns/