3 doable steps toward always-on, always-relevant marketing

Columnist Jordan Elkind says if you want to stay relevant, you need to strive towards always-on, one-to-one marketing to better understand your customers.

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From http://feeds.marketingland.com/~r/mktingland/~3/bvVC_WVCnpQ/3-doable-steps-always-on-relevant-marketing-182462

source https://jessicaevieblog.wordpress.com/2016/07/02/3-doable-steps-toward-always-on-always-relevant-marketing/