Buying display media in advance or in real-time: What you need to know

Where should you be investing your marketing resources? Columnist Grace Kaye explains the ins and outs of programmatic to help you understand which buying model is right for you.

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From http://feeds.marketingland.com/~r/mktingland/~3/_1rSy9f7vC0/buying-display-media-advance-real-time-need-know-181627

source https://jessicaevieblog.wordpress.com/2016/07/02/buying-display-media-in-advance-or-in-real-time-what-you-need-to-know/