At Amazon.com, Black Friday began today

Amazon opens its Black Friday store with new gift guides, special discounts for Prime members and expanded voice shopping.

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From http://feeds.marketingland.com/~r/mktingland/~3/Mni0oH7CzpM/amazon-com-black-friday-began-today-196877

source https://jessicaevieblog.wordpress.com/2016/11/02/at-amazon-com-black-friday-began-today/