Thursday 17 November 2016

From looker to booker: How TripAdvisor’s CMO helped steer a content company into an online retailer

TripAdvisor’s Barbara Messing explains how she led her marketing team in a company shift from media-only to media plus transaction, in an interview with contributors Erica Seidel and Nadine Dietz.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/LGNA-aaKUok/looker-booker-cmo-tripadvisor-steered-marketing-content-company-transformed-online-retailer-197803




source https://jessicaevieblog.wordpress.com/2016/11/18/from-looker-to-booker-how-tripadvisors-cmo-helped-steer-a-content-company-into-an-online-retailer/

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