TripAdvisor’s Barbara Messing explains how she led her marketing team in a company shift from media-only to media plus transaction, in an interview with contributors Erica Seidel and Nadine Dietz.
Please visit Marketing Land for the full article.
source https://jessicaevieblog.wordpress.com/2016/11/18/from-looker-to-booker-how-tripadvisors-cmo-helped-steer-a-content-company-into-an-online-retailer/
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