The use of Safari Reader is causing those in a test group to see pages without advertising, email sign-up boxes, social sharing options and in some cases, any content at all.
Please visit Marketing Land for the full article.
From http://feeds.marketingland.com/~r/mktingland/~3/0mVbIprcc-Q/twitter-stripping-ads-197270
source https://jessicaevieblog.wordpress.com/2016/11/05/see-how-twitter-is-stripping-ads-engagement-options-off-publisher-content/
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