How significantly did the Possum update impact local search results in Google? Columnist Joy Hawkins shares data and insights from a study she did with BrightLocal, which compared local results before and after the update.
Please visit Marketing Land for the full article.
source https://jessicaevieblog.wordpress.com/2016/11/05/study-shows-googles-possum-update-changed-64-of-local-serps/
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